Challenge
Life Extension faced a critical challenge: ensuring that employees used only approved and secure AI tools across the organization. The lack of visibility into AI tool usage and the absence of centralized controls created potential risks, particularly around data privacy and compliance. The company's key concern:
- Public and Shadow AI Security: Life Extension needed to uncover all generative AI applications accessed by employees, both sanctioned and unsanctioned, to prevent sensitive data from leaking into uncontrolled environments and to ensure AI was being used responsibly.
With employees independently adopting a wide range of AI tools, Life Extension required a comprehensive solution that could deliver end-to-end visibility into AI usage and enforceable controls to manage security risks effectively.
Solution
To address these challenges, Life Extension partnered with Aim Security to gain comprehensive visibility into AI usage across their organization - empowering secure AI adoption without compromising employee productivity.
Full Visibility and Shadow AI Discovery
Life Extension leveraged Aim Security’s capabilities to identify AI usage across their environment. Using Aim’s browser plugin and API integrations to AI tools, the organization quickly discovered AI interactions and potential exposure of sensitive data to unsanctioned third-party AI tools.
Proactive Enforcement and User Education:
Life Extension discovered that employees were using risky AI applications that could potentially train on submitted data, raising significant privacy and compliance concerns. To mitigate this, they deployed Aim Security’s runtime protections, which enabled real-time detection of sensitive data being shared with unmanaged third-party AI tools. These protections automatically anonymized or blocked sensitive information before it could leave the organization, ensuring that employees could continue benefiting from AI tools without compromising data security.
Managed AI Portal - Aim Chat:
To offer employees a safe and compliant alternative to risky AI applications, Life Extension adopted Aim Chat as their secure AI portal. This managed AI gateway ensures that employees can access generative AI tools in a fully governed environment, with data protections, logging, and usage controls built in. Aim Chat provided a centralized, compliant way for employees to harness the power of AI, without the risks associated with shadow or unmanaged tools.
Enabling Secure AI Adoption in Health & Wellness
Life Extension, a leading provider of nutritional supplements and wellness solutions based in Florida, recognized both the transformative potential and growing security risks associated with the rapid adoption of generative AI tools. In an industry where customer trust and data privacy are paramount, the organization knew it couldn’t afford blind spots.
Secure AI adoption meant enabling innovation without compromising on control or compliance. Life Extension aimed to empower its employees to explore AI responsibly - not by blocking tools, but by safeguarding data and ensuring transparency.
“Our goal is to enable secure AI usage, not restrict innovation.We want our teams to use AI confidently, but within clear and protected boundaries.” shared Vladi, Life Extension’s CISO.
Immediate and Actionable Insights
From day one of implementation, Aim Security delivered instant, actionable visibility into how AI applications were being used across the organization. The platform identified both sanctioned and unsanctioned AI tools, shedding light on shadow AI activities and uncovering risky data flows that were previously undetectable. Aim’s user-friendly dashboards enabled Life Extension’s security team to rapidly assess risks and take corrective actions.
Enhancing Compliance and Reducing Risk
As Life Extension dug deeper, it became clear that many employees were unknowingly interacting with public AI tools that retain and train on input data, putting information at risk. Aim’s runtime protections proactively intercepted these interactions - detecting and anonymizing sensitive data before it could be shared with unmanaged third-party AI services.
By integrating Aim’s solutions, Life Extension achieved:
- Complete auditability of AI usage
- Data loss prevention controls at the moment of interaction
- Policy-driven enforcement without disrupting employee productivity
Aim: A Trusted AI Security Partner
Life Extension now views Aim Security as more than just a tool vendor - they are a strategic partner in advancing the company’s responsible AI journey. Aim’s flexible architecture and willingness to tailor solutions, matched Life Extension’s evolving security requirements.
Key Results
- Transitioned from no visibility to full visibility into AI usage and shadow AI detection.
- Protected sensitive data through real-time mechanisms.
- Deployed policy-based runtime protections without limiting employee access to productivity tools
- Enhanced employee engagement with AI tools through enforced compliance policies.
- Built a foundation of compliance and auditability aligned with internal policies and industry best practices
- Strengthened Life Extension's position to safely innovate within a regulated healthcare environment.
